VISIONSTROLL COFFEE MAKER
1st Floor, 61 Mangwon-ro, Mapo-gu, Seoul
As you leisurely stroll through Mangwon-dong, you will come across Visionstroll, a space that feels unfamiliar yet comforting. The name, combining "Vision" and "Stroll," carries the meaning of "walking through a dream," reflecting the hopes of founders Jongheon Kim and Jaeseon Lee that anyone can casually wander in and feel at ease.
Visionstroll began with the desire to create a space where anyone could stop by and feel comfortable, like a cozy hideout. It has since expanded beyond simple coffee-making into diverse fields such as graphic design, spatial design, roasting, bakery, film production, and glass art. Their activities centered around coffee transcend a single cup, evolving into a culture that shares individual tastes and ways of life.
Guided by the belief of the two founders that "a barista's emotions are conveyed to customers through coffee," the store layout always prioritizes the workflow between the worktable and the barista. The spacious workspace minimizes unnecessary movements and collisions, allowing the barista to fully concentrate on crafting each cup of coffee. Visionstroll operates multiple locations centered around Mangwon and Yeonhui, including the Mangwon flagship, Yeonhui Roastery, Little Yeonhui, and a bake shop. Their uncompromising dedication to workspace design stems from the founders’ own beginnings as baristas, making this philosophy a steadfast conviction.
The moment their dedication to the workspace transforms into experience is when a cup of coffee is served to the customer. From calm and full-bodied coffees to refreshing beverages, Visionstroll offers a variety of options so everyone can enjoy the space according to their own taste. They use beans roasted in-house to deliver high-quality coffee in every cup. In addition to coffee, whiskey is also available, and the ‘Vision Espresso’—a unique blend of coffee and whiskey—is a special menu item exclusive to Visionstroll.
This place, which aims to become a space where the marks of time naturally blend in, is filled with furniture and objects touched by careful hands throughout. “Always unafraid of change, yet unchanging,” Visionstroll polishes the traces of time, gaining depth through occasional collisions and wear. It is a space you would want to stumble upon again while wandering the streets even ten years from now.
