Tucked away in a quiet alley of Seongbuk-dong is a roastery café with a deep sense of taste SAAMANN Coffee Roasters. The name “私滿 (SAAMANN)” carries dual meanings: “personal” and “full” It reflects the café’s heartfelt hope that every visitor leaves with a soul filled—with coffee, music, and their own deeply personal experiences.

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“I wanted a name that left room for people to dream,” notes Yaeni Lee, the Founder of Tout Y Est, a leather accessories brand based in Seoul, Korea. “Tout Y Est is somewhat elusive – translating as ‘everything is there’ – I found the phrase in a French novel and the simplicity of it caught my attention as it implies endless possibilities, fitting for whatever we create.”