“I wanted a name that left room for people to dream,” notes Yaeni Lee, the Founder of Tout Y Est, a leather accessories brand based in Seoul, Korea. “Tout Y Est is somewhat elusive – translating as ‘everything is there’ – I found the phrase in a French novel and the simplicity of it caught my attention as it implies endless possibilities, fitting for whatever we create.”

In a quiet alley of Dohwa-dong, there is a cafe, Matassa, that looks quite different from the ordinary neighborhood atmosphere. Filled with rich, nutty aromas and sweet fragrances, this place is always bustling with visitors. Located near Gongdeok Station, Matassa is a cozy hideaway for those seeking genuine baked pastries and an Italian espresso bar-based dessert cafe.

Jeong-dong feels as if time has stopped, where the past and present coexist in harmony. As you walk through its streets, the tranquil stone walls and Western-style buildings create a serene atmosphere, even in the bustling city. Standing along this path is the red-brick building of the Shin-A Memorial Hall, which exudes a unique presence.